Contractor SEO Glossary

Plain-language definitions for key search marketing terms, complete with contractor-specific examples.

Optimizing your online presence to secure organic visibility from localized homeowner search queries.

The free business dashboard provided by Google to configure Map and search results listings.

The map 3-Pack layout displaying verified local businesses at the top of search result pages.

Online listings of your Name, Address, and Phone (NAP) details across local web directories.

Acronym for Name, Address, and Phone Number, representing the core directory contact metadata.

A business that serves customers at their locations rather than at its own physical storefront.

A structured data vocabulary added to website code to help search engines index detailed business metadata.

Acquiring hyperlinks from geographically relevant and trade-related websites to raise search authority.

Structuring website content to secure citations and recommendations in conversational AI answers.

The speed and consistency with which a local business profile collects new customer reviews over time.

Depth of search authority established by publishing a comprehensive group of articles covering a specific topic.