Local SEO & Contractor Statistics

Sourced search engine statistics, reviews metrics, and Maps ranking data compiled for home service trades.

46%

Almost half of daily Google queries seek localized information (such as city modifiers or 'near me' prompts).

Source: Google Search Data

98%

Nearly all homeowners evaluate digital reviews and ratings before hiring a local service contractor.

Source: BrightLocal Review Study

56%

More than half of search clicks for local plumbing, HVAC, or roofing go straight to the top three map listings.

Source: Local Ranking Reports

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