SEO Glossary Term
What is Review Velocity?
“The speed and consistency with which a business collects new online reviews on platforms like Google Maps.”
SEO Definition
Building topical authority for conversational AI citations.
Detailed Explanation
Google's search ranking algorithm evaluates review velocity to determine if a business is currently active and reliable. If a profile gets 20 reviews in one day and then receives no new reviews for six months, the velocity drops. A steady, consistent stream of fresh reviews indicates an active local business.
Contractor-Specific Example
An HVAC company integrates automated SMS review prompts into their billing software, collecting 3-5 reviews every week and outranking competitors with outdated reviews.
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