What is Schema Markup?
“A structured data vocabulary added to website code that helps search engine crawlers understand your content and represent it in search results.”
SEO Definition
Building topical authority for conversational AI citations.
Detailed Explanation
For local businesses, Schema Markup (often written as JSON-LD) provides search engines with explicit metadata including business name, address, phone number, geo-coordinates, reviews, and services. Schema enables search engines to display rich snippets, enhancing visibility and organic click-through rates.
Contractor-Specific Example
An electrician integrates LocalBusiness schema markup containing their office coordinates, Seattle service areas, and official telephone contact, helping Google index their business details correctly.
Related Glossary Terms
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