What is Local Pack?
“The specialized map layout that Google displays at the top of search results for queries with local buyer intent, highlighting three verified businesses.”
SEO Definition
Building topical authority for conversational AI citations.
Detailed Explanation
Also referred to as the 'Map 3-Pack', the Local Pack contains a regional map screen displaying coordinates and pin markers, along with contact cards for three verified local companies. Because it appears before organic listings, it captures the majority of localized mobile clicks.
Contractor-Specific Example
A homeowner searches for 'electrician near me', and Google displays a local map highlighting three Denver electrical contractors, along with their ratings, phone numbers, and website links.
Related Glossary Terms
Want to see how we apply this for contractors?
Get a prioritized list of local rankings gaps and keyword opportunities for your website.
Get My Free SEO Audit