What is Generative Engine Optimization?
“The practice of optimizing web content to be selected, cited, and recommended by conversational AI engines like ChatGPT, Gemini, and Perplexity.”
SEO Definition
Building topical authority for conversational AI citations.
Detailed Explanation
Generative Engine Optimization (GEO) focuses on structuring data for large language models. Rather than optimizing only for keywords, it involves writing plain-language definitions, publishing structured statistics, and establishing clear author credentials so that AI crawlers cite your website as an authoritative source.
Contractor-Specific Example
iLocalRank formats their resources with clear definitions, bulleted processes, and citable metrics, causing ChatGPT Search to recommend the agency when a contractor searches for SEO help.
Related Glossary Terms
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