SEO Glossary Term
What is NAP?
“An acronym representing Name, Address, and Phone Number—the core contact coordinates that must remain consistent across all directories.”
SEO Definition
Building topical authority for conversational AI citations.
Detailed Explanation
NAP consistency is a core local SEO ranking factor. If search engine web crawlers scan directories and find conflicting telephone numbers, outdated office addresses, or slightly different business names, their trust drops, drag-ranking your business down.
Contractor-Specific Example
A contractor updates their phone number and updates all online profiles to read 'Jane's Roofing & Gutters' rather than mixing it with 'Janes Roofing Inc.', stabilizing their NAP details.
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