What is Topical Authority?
“A measure of a website's depth of expertise on a specific subject, built by publishing comprehensive clusters of articles covering all aspects of that topic.”
SEO Definition
Building topical authority for conversational AI citations.
Detailed Explanation
Google ranks sites higher when they demonstrate complete authority on a subject rather than just targeting single keywords. To build topical authority, you create clusters of content around core topics (e.g., publishing 15 detailed articles covering every aspect of Google Business Profile optimization).
Contractor-Specific Example
A plumber publishes 12 articles covering water heater maintenance, leak detection tips, and drain cleaning safety, showing Google they have deep topical authority in plumbing.
Related Glossary Terms
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